Photorealistic CG Imagery – ‘even better than the real thing’

Pixel Image provides a full range of computer generated exterior and interior images from the defacto ground level view point to dynamic ‘hero’ shots. These are ideal for Web, print and billboard uses. There is also the option for 1:1 images that can be wrapped around the site scaffold or hoarding. Our images range in price and composition from the Essential though to the Standard and Bespoke. The Essential, as its names suggests being the near minimum that you need to market your development and the Bespoke giving you that something extra, setting you apart from the competition. For the full range of our imagery outlining the differences in the ranges, please download our Toolkit from the right hand menu.

Award Winning Apartment Selector

Our unique Apartment Selector is an interactive tool on a kiosk in a marketing suite or added onto a website. It enables viewers to find the property location they are interested in and a range of other specification. Using a 3D image of each building as a starting point, users can view the exact location of each hotel room/villa/house/apartment within the building/site. Searches can be easily carried out by the user on specific criteria such number of bedrooms within apartment, style, floor level, orientation eg. South Facing/view of golf course…, split level… available, reserved…. The results of the search can be represented both visually and in list view. Detailed information on individual units can then be accessed by the user from both these views and by using the Dynamic Brochure (see below) the user can download information on only the units they are interested in. See some examples below:
Maverston Plot Selector
CNBC International Award Winner 23 Ravelston
Chester Residence Apart Hotel Room Selector

Kitchen and Bathroom Selectors

This interactive tool is designed to aid in the selection of the kitchen options available at a development. The customer links to the Kitchen Selector from the development’s website and is presented with an interface containing a photorealistic image of a kitchen. This interface allows the customer to select and visualise options that are available for that kitchen. In addition, these choices can assist with up-selling with the viewer acknowledging that their choice may cost more but they want it anyway. Most options would have a time limit to fit in with construction scheduling which would be incorporated into the available choices. This feature could be maximised by following up potential customers to encourage they make that buying decision sooner to ensure they get what they want. These choices and decisions can be incorporated into the Dynamic Brochure visually and with a breakdown if required.

Dynamic Brochures

Our Dynamic brochure is a web or kiosk based system that generates a unique bespoke brochure for each visitor to a development’s website. The brochure represents a synopsis of a visitor’s preferences, desires and choices that they made while viewing the development on via an apartment or plot selector. The software collects the relevant information on the properties viewed and then generates a unique brochure for that individual. These selections are combined with “super-real” images of inside and outside the property as well as standard information about the development to include disclaimers and contact information. The apartment selector below uses the Dynamic Brochure:
Parclife multi site plot selector

Animation and Short Films

Setting the standard in animations, we constantly break new ground with techniques and quality for each of the developments we animate. Like our still images, our animations are sold at three different price points to suit all budgets. When we are commissioned to produce a marketing piece in the form of a DVD, our approach is different. Our films are are structured pieces that have a start, middle and end and run to 3 to 4 minutes in length. We call these Short Films. We start with in-depth analysis of the target market to outline the points that need to be communicated. We then adopt the film industry methods and brainstorm several different approaches. One is elected for its strength and a story board of every camera move, shot, aspect and place is created. Script writers are commissioned, actors cast and production planned. This approach and attention to detail create stunning short films that set each development apart.