Working closely with CALA’s marketing team, architects and sales agents Rettie & Co. we built a high-level engagement Home Selector system which incorporates a photo matched interactive development map allowing buyers to get a clear understanding of the site location. As part of their teaser marketing campaign, we created a short lifestyle video to showcase the unique opportunity Jordanhill Park represents. Visually engaging buyers from an early stage was a high priority given the long term build programme and sales ambitions. It was important to tell the design story around the historic David Stow building and large new build element on site, before allowing buyers to explore inside the interior layouts and finishes.
Working with CALA’s interior designer, we tailored the interior room styling to reflect the different audiences being targeted. As with all our interactive systems developed in-house, we’re able to provide detailed online visitor insights as buyers conduct their own research before visiting the sales suite. This has already proved of high value to their sales team for the release of future phases and overall build programme.