We’re proud to be supporting CALA Homes in Scotland across a number of prestigious developments. As their creative digital and technology partners helping to increase sales off-plan, it’s great to see the East team report record sales figures over the last three months.
At a time of growing uncertainty for businesses, it’s rewarding to be playing a central part in this success as we continue to develop our selector systems across the Pixel Sales Platform, helping to generate more sales leads and accelerate sales off-plan.
Research shows that customer expectations are homogenising across different industries. So, when it comes to making one of the biggest buying decisions of their lives by investing in a new build home, home buyers expect the same level of detailed information and opportunity to understand, visualize, explore and compare their shortlist of favourites.
During tough times when consumer confidence is wavering, it’s more important than ever to have in place the digital capability to communicate developments off-plan for easy and in-depth viewing. Informing and visually engaging home buyers across their research journey in a way that builds an understanding and confidence to purchase off-plan, allows them to also take advantage of the many early bird added incentives on offer.
Putting the customer at the forefront of our selector systems design is top of the agenda as we help to build greater visual engagement from the start of their buying journey.