Traditionally a busy time for house hunting, these are challenging times for everyone, not least the house building industry. With social distancing look set to remain over the coming months, it’s uncertain how long sales centres and show homes will have to stay closed to visitors.
The current lockdown has seen UK businesses look for ways to adapt and survive. With the high street closed, leaving shoppers left to search and buy online, so the newbuild homes sector is fast recognising the need to offer buyers a more informative and engaging online experience.
Across the retail industry, consumers have come to expect a swift and seamless experience online from beginning to end and beyond their purchase. The car industry has developed its online experience over recent years, as research confirms how digital content and online personalisation now plays a fundamental role in the car buying journey.
When it comes to buying a new home, for many first-time homebuyers, newbuild is the only affordable way to get onto the property ladder. Many like the fact they will be first to live in the property. They can often choose their own finishes and fixtures, allowing them to personalise the interiors to their own taste. Like the industries evolving their online buyer experience, so the dial will continue to move as new homebuyer expectations grow.
Supporting and providing many house building companies looking for new ways to engage their buyers online, we have seen a strong uptake of our Virtual Show Homes, Home Selector™, Kitchen Selector™ and Finishes Selector™ systems. Using the latest technology developed by our team, homebuyers can search, explore and even personalise their new home without having to visit a show home. Promoting these experiences on their websites and across their social media pages will undoubtedly position them at an advantage, particularly during times of restricted travel.
Accessible from any mobile device or desktop, buyers can remotely explore, compare, download a personalised brochure and even take a virtual tour before purchasing their new home months ahead of getting the keys. Compared to the many photo-based experiences offered by some agents for remotely viewing pre-built homes or show homes, the interactive graphic-based systems we build are designed exclusively for buying property off-plan. Centred around Home Selector™ the systems are intuitive and easy for anyone to use as they explore and personalise their new home without having to visit a show home or sales suite.